Can Social Marketing Help to Moderate Teenage Binge Drinking?

25/10/2013 14:24

Medical News Today
October 11, 2013

In a new study published in Health Education, social marketing
theorists are offering a novel approach to changing social behaviors
and alcohol consumption in teenagers through a new alcohol education
program. In "Moderating teen drinking: combining social marketing and
education" researchers have documented the results of a new
six-module course on alcohol education - and suggest that there is
evidence to show that using social marketing can affect the attitudes
of teenagers to avoid possible binge drinking in the future.

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https://www.medicalnewstoday.com/releases/267279.php