Developing and Testing Alcohol and Pregnancy

25/10/2013 14:35

An article published by Kathryn E. France and colleagues in the journal Substance Use Misuse looks at the development and testing of advertising concepts for a campaign to promote abstinence from alcohol during pregnancy in Western Australia.

France and colleagues conducted a series of nine focus groups with women on beliefs and attitudes on alcohol use during pregnancy and motivations for behavior change and gathered feedback on four television concepts that used different types of messaging.

 

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